If you are an internet person or spend a decent time surfing the web, you must have came across the word ‘Digital Marketing’, irrespective of whether you are a marketer, a corporate person or a university student.
Digital Marketing is one of the hottest topic across the internet these days and in this article, we are going to find the single best definition of digital marketing and key point on why you should know the basics of it, in 2020. Let’s begin.
Digital Marketing: Simplified
Let’s start with an easy way to understand with example and i know you must have came across these at some point of time in the recent past.
Have you ever noticed young people attracting customers to their shop and shouting about their products in the market?
Have you seen company agents going door to door and giving free demos of their products?
Yes!, these people are marketers, and when these things done through any online channel, it simply becomes ‘Digital Marketing’.
The Definition :
Digital Marketing is simply a form of advertising or marketing products or services through online channels such as Social Media, Websites, Email, search engines or any other online channel involving a use of electronic device. Super simple. Isn’t it?
Digital marketing came into existence in 1990’s with increasing growth and popularity of personal computers, but as the reach of people to the internet increased, Digital is the new hot thing in the business and getting even hotter with each day passing.
Let’s check out why and how.
Why you should know about digital marketing in 2020 and stand a step ahead of most of your peers and competitors.
Let’s directly hit some point and boost up your adrenaline
- If we talk about India only, the Digital Marketing industry is growing at the magnificent rate of 33.5% approximately and expected to increase going forward.
- The digital marketing industry is expected to reach a whopping INR 225 billion by end of 2020.
- In India only, Digital Marketing industry is expected to produce job roles of around 2 Million in numbers.
- Digital marketing and advertising is expected to grow at approx 24% rate by end of 2020 annually. This will increase with increase in the number of internet & Smartphone users in India.
According to a recent survey in January, 2020, there are more than 550 Million active internet users in India, which are expected to touch more than 700 Million mark by end of 2020.
This is phenomenal. Now, looking at these figures, you can easily estimate the potential of this industry.
With increase in technology and with increasing numbers of smart phone users in India, it is imperative to know the basics of what digital marketing is and how it is impacting India and the world, as a whole.
In India, more than 50% of population read news and newspapers online, Hindi and English combined.
If you own a small/medium business or looking to start your own business in near future, you must learn the basics about this and how it is impacting the world. This will also helps you in understanding the potential of your business and reach more customers online.
For marketers, this will help them to scale up their business and target promotional campaigns to their potential customers, who loves to spent time online.
- There is a huge opportunity for marketers as approx 70 % of the companies are looking to hire more marketers, digitally equipped, as per the Marketing hiring trends.
For university students, this learning digital marketing will immensely help in getting a job and grow in the coming future and stay a step ahead of your peers. Having knowledge of digital marketing is always a plus point. Now is the time. Go! Get it.
- There are lots of career choices for students, a content marketer, social media marketer, digital marketing manager. Full of variety.
- Demanding career and flexibility in choices is like cheery on the cake.
Just step in, explore the opportunities and choose the best roles and skill that suits you.
Now, let’s look at some of the types of digital marketing and how it sounds to you.
- SEO – Search Engine Optimization
- Content Marketing
- Email Marketing
- Pay Per Click (PPC)
- Mobile Marketing or Advertising
- Social Medial Marketing
- Influencer Marketing
- Search Engine Marketing
Above is some of the top categories and the list continues. But, at the very start, you must focus towards learning the basics and then choose you category according to your understanding and comfort in learning.
Now we know what is digital marketing, obviously in very simple term, along with its scope and why you should learn it, with some of its major categories.
You must have some bit of adrenaline running across your body, to learn some stuffs about it. Just hit the subscribe if i got you.
So, if you are creative person who got lots of ideas and thoughts about doing things differently, there are some great chances that you would become a great digital marketer.
There is a huge scope of it and it is growing with each day passes.
Just start with the basics, spend some time learning and then, focus on one of the above categories and master it.
While reading this post, you are already half step ahead of others, as you know what and why of it.
Also, if you are figuring out where to start with, you must read our post on ‘ Top #7 Must Read Books To Learn Digital Marketing : From Beginner To Advance Level ‘
You have got your purpose already. Put things into action and start today, for a better tomorrow. Please follow us for more useful updates and do share your feedback.